Eye for Content: Building an Online Presence from Scratch

Jul 14, 20240 comments

The Project

Client

Eye For Content

Founder

Issy Joslin

Services

Digital Marketing and Copy

Category

Marketing

Project Overview

Eye for Content is a dynamic business specializing in digital marketing and copywriting, helping businesses grow their online presence. The client approached me to build their very first website, a crucial step in establishing their brand online and showcasing their expertise.

Background

Eye for Content focuses on empowering businesses with professional copywriting and social media marketing strategies. With a mission to simplify digital marketing and drive measurable results, the company provides tailored services, including website copy, articles, blog writing, and social media packages. The client needed a platform that clearly communicated these offerings while maintaining a clean, approachable design that would appeal to potential clients.

Challenge

The client did not have an existing website, which meant they lacked a centralized online presence to showcase their services, background, and contact information. This absence made it difficult for potential clients to learn about the business and easily book their services.

Solution

To address this, I designed and developed a visually appealing and user-friendly website from the ground up. The key features include:

  • Showcasing Services: A clean layout that clearly highlights the client’s core offerings, including social media marketing, website copywriting, and blog creation.

  • Easy Navigation: A straightforward menu structure, making it simple for visitors to explore services, learn about the business, and get in touch.

  • Professional Aesthetic: The design reflects the client’s professionalism and expertise, with a modern and approachable visual style.

  • Contact & Booking Integration: Easy-to-use contact forms and call-to-action buttons to facilitate inquiries and bookings.

Results

The new website has provided Eye for Content with a professional online presence, enabling potential clients to:

  • Quickly understand the range of services offered.

  • Learn more about the client’s background and expertise.

  • Easily contact or book services directly through the website.

This has positioned the business to attract new customers and streamline client interactions, ultimately supporting growth and visibility in the digital marketing space.

Before & After

  • Before: The business did not have a website or any online presence, making it challenging to connect with potential clients.

  • After: The new website offers a sleek, professional platform that effectively communicates the client’s services and provides a seamless user experience.

My Input

  • Building this website from scratch was a rewarding challenge that involved creating a cohesive brand identity online. By focusing on both functionality and design, I was able to deliver a solution that meets the client’s needs and lays the foundation for their business’s future success.

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