Website Analysis
Client
Abigial Wilson – Peace at Heart
Founder
Abiagil Wilson
Services
Counselling
Category
Psychotherapy
Project Overview
Abigail is embarking on her journey as a counsellor and needed a strong online presence to help connect with prospective clients. Without an existing website, she required a platform that would showcase her counselling services and create a welcoming space for visitors seeking support. The goal was to establish a professional yet approachable website that represents the heart of her practice: Peace at Heart.
Background
Abigail is a dedicated, newly qualified counsellor and a proud member of the NCPS (National Counselling and Psychotherapy Society) as well as MNCPS. These memberships underscore her credibility and commitment to delivering high-quality counselling services. Starting her career, Abigail understood the importance of creating a calm and supportive online space to reflect her counselling philosophy and provide visitors with a sense of comfort and trust.
Challenge
The main challenge was to design a functional, easy-to-navigate website with a calming tone to complement the sensitive nature of counselling. It was essential to:
-
Build a site that reflects professionalism while remaining warm and inviting.
-
Ensure the design conveyed comfort and approachability, steering away from an overly serious or clinical vibe.
-
Provide a seamless user experience for visitors to learn about Abigail’s services and connect with her.
-
Make the site fully responsive to function smoothly across devices.
Solution
I collaborated closely with Abigail to design and develop a website that mirrors her counselling approach and personality. Key aspects of the solution included:
-
Calming Aesthetic: A clean and soft design palette was chosen to evoke feelings of peace and reassurance, ensuring visitors feel comfortable as soon as they land on the site.
-
User-Friendly Navigation: A simple and clear site structure was implemented to guide visitors through Abigail’s services effortlessly.
-
Responsive Design: The website was optimized for all devices, ensuring a smooth and accessible experience, whether visitors are browsing from a desktop, tablet, or phone.
-
Professional Showcase: Highlighting Abigail’s memberships with NCPS and MNCPS adds credibility and trust for those considering her services.
Before & After
Before: Abigail had no website or online presence, which limited her ability to connect with clients in need of her services.
After: With her new website, Abigail now has a professional and welcoming online presence that allows her to showcase her expertise and connect with her audience.
Results
The new website provides Abigail with:
-
A strong digital platform to share her services.
-
A professional yet calming design that reflects her approach to counselling.
-
A user-friendly experience that helps prospective clients find the support they need.
My Input
This project was an opportunity to help Abigail take the first steps in building her professional counselling practice. By creating an online presence tailored to her values and needs, I was able to design a website that feels both professional and comforting—one that supports her mission to bring peace to her clients’ lives. It’s a platform that Abigail can proudly share and build upon as her journey continues.
0 Comments