The Project
Client
Sustainable Business Magazine – Online Sustainability Magazine
Founder
Toby Hutchins
Services
Online Sustainability Publication
Category
Publishing Company
Project Overview
Sustainable Business Magazine is a leading digital publication dedicated to advancing sustainable development across various industries. It provides insightful content on environmental responsibility, social equity, and economic viability, aiming to inspire businesses worldwide to adopt sustainable practices. The magazine features interviews with industry leaders, in-depth case studies, and articles on critical topics like renewable energy, sustainable agriculture, and corporate social responsibility.
Recent issues have spotlighted advancements in biomaterials addressing the climate crisis, the role of nature’s greenest metal in the energy transition, and initiatives by the University of Cambridge Institute for Sustainability Leadership to shape business leaders for a sustainable future. Sustainable Business Magazine has become an invaluable resource for professionals integrating sustainability into their strategies, offering practical advice and showcasing real-world success stories.
Background
The client approached me with a vision for a new, modern website that would better reflect the forward-thinking values of Sustainable Business Magazine. The primary goal was to create a platform that was not only visually appealing but also scalable, allowing for future growth and the integration of new features as the publication expanded its reach.
Challenge
The existing website was outdated and lacked the functionality required for a dynamic digital publication. The client needed a robust platform that could:
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Provide a modern and engaging user experience.
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Compartmentalize posts into categories such as “Latest” and “Featured” for better navigation.
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Scale effortlessly as new content and features were added.
Solution
Working closely with the client, we developed a sleek and intuitive design that balanced aesthetics with functionality. Key features of the new website include:
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A user-friendly layout that enhances readability and navigation.
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Flexible content compartments to organize posts by categories like “Latest” and “Featured,” ensuring readers can easily find relevant articles.
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Scalable architecture to support future growth and the integration of additional functionalities.
This was a complex, custom build that required implementing numerous custom functions to meet the specific needs of a digital publication.
Results
The redesigned website has transformed Sustainable Business Magazine’s online presence. Key outcomes include:
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Increased Traffic: The new design has attracted more visitors, reflecting its improved usability and visual appeal.
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Enhanced Engagement: The intuitive navigation and organized content layout have made it easier for readers to explore articles, resulting in higher engagement.
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New Opportunities: The modern platform has drawn new clients interested in posting on the site, contributing significantly to the magazine’s growth.
The redesign has helped Sustainable Business Magazine scale its business and solidify its position as a leading voice in sustainable development.
Before & After
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Before: The old website was dated and lacked the functionality required to meet the needs of a modern digital publication.
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After: The new website boasts a sleek, modern look and functions seamlessly as a news site, with enhanced navigation and scalability.
My Input
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This project involved creating a custom website build with numerous tailored functionalities to meet the unique needs of a digital publication. From conceptualizing the design to implementing the backend architecture, this project was a rewarding challenge that showcased my ability to deliver high-quality, scalable solutions for clients.
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